Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

Image credit: Daniele Franchi

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

iOS 14 and increased privacy: What it means for your small business

Image credit: Adem AY

The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints…

Let’s Talk: What is the best social media platform for your business?

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What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

‘Dodgy’ online reviews are a thing of the past thanks to Removify

Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and Nick Bell. Andrew is a digital marketer, and his experience with brands in the past has given him an insider view of the real challenge that businesses are facing in… Continue reading ‘Dodgy’ online reviews are a thing of the past thanks to Removify

Putting your money where your audience is – online

Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to… Continue reading Putting your money where your audience is – online