Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

Image credit: Daniele Franchi

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

iOS 14 and increased privacy: What it means for your small business

Image credit: Adem AY

The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints…

Let’s Talk: What is the best social media platform for your business?

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What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…