iOS 14 and increased privacy: What it means for your small business

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The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints…

Let’s Talk: What is the best social media platform for your business?

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What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

Why selling online makes smart sense for Australian service businesses

In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows… Continue reading Why selling online makes smart sense for Australian service businesses

Start-ups: your branding and website are so important!

Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the… Continue reading Start-ups: your branding and website are so important!

Why startups can’t afford to ignore design and branding when launching their product

Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design… Continue reading Why startups can’t afford to ignore design and branding when launching their product

Don’t change the marketing channel, Facebook still works

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend… Continue reading Don’t change the marketing channel, Facebook still works

What Aussie Shoppers Want: Understanding the ‘Three C’s’

Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by… Continue reading What Aussie Shoppers Want: Understanding the ‘Three C’s’

How small businesses can leverage engagement with game-based marketing campaigns

The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value… Continue reading How small businesses can leverage engagement with game-based marketing campaigns