What #ChooseToChallenge means to 12 female entrepreneurs and their families

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On International Women’s Day 2021, Shopify Plus asked 12 of its most inspiring female entrepreneurs to explain what this year’s theme #ChooseToChallenge means to them and their families as they pursue their dreams.

Kicked out and pregnant at 24, to 1.6m per year entrepreneur at 37: How Yemi Penn turned it all around 

Yemi Penn hit rock bottom aged 24 when she was kicked out of home by her parents, whose traditional Nigerian values disapproved of her falling pregnant whilst unmarried, and she found herself homeless, in an unsafe, violent environment in South London.  She had a degree in Mechanical Engineering, but found herself sleeping on a doorstep… Continue reading Kicked out and pregnant at 24, to 1.6m per year entrepreneur at 37: How Yemi Penn turned it all around 

27 yr old entrepreneur Dr Elliot Smith and his med startup that is saving men’s lives

At just 27 years old, Dr Elliot Smith is the CEO and Co-founder of Maxwell Plus, which is backed by Shark Tank’s Steve Baxter. Maxwell Plus is a Brisbane based medical business rethinking the way we detect and diagnose cancer, with a specific focus on prostate cancer. Elliot was inspired to start Maxwell Plus after his… Continue reading 27 yr old entrepreneur Dr Elliot Smith and his med startup that is saving men’s lives

Entrepreneur profile: Selling 3 thriving franchises to create own brand

Ben is the owner and co- founder of Flow Athletic, an incredibly successful yoga and fitness studio based in Paddington. In 2015 Flow Athletic won the Telstra Small Business of the Year Award. After playing rugby professionally for Cronulla Sharks, Ben went on to own three very successful personal training studios. This earned him a healthy profit of $10K a week, but he… Continue reading Entrepreneur profile: Selling 3 thriving franchises to create own brand

Dominique Grubisa: The entrepreneur that bounced back from serious debt

In three years Dominique Grubisa went from being millions of dollars in financial debt to having a turnover of $12 million dollars in the 2017-2018 financial year with her company DG Institute. Prior to 2008, Dominique and her husband Kevin were thriving with a seven figure business in renovating and selling property. The global financial crisis… Continue reading Dominique Grubisa: The entrepreneur that bounced back from serious debt

12RND Fitness so successful it expands overseas

12RND Fitness is the fastest growing boxing & strength franchise that has caught the attention of some of Australia’s leading athletes.  Tim West, the Managing Director of 12RND has been involved in a number of successful fitness businesses, whether it be launching them himself or investing into their growth and development. Tim began 12RND Fitness after… Continue reading 12RND Fitness so successful it expands overseas

Growing your business insights from entrepreneur Janna DeVylder

A mix of curiosity and compassion led Janna DeVylder to study psychology and anthropology. These disciplines proved to be the launching pad that sparked a strong desire to work in ways that would improve people’s lives. How? She co-founded a design collective to help organisations understand their customers and deliver them better services and products.… Continue reading Growing your business insights from entrepreneur Janna DeVylder

Luxury Escapes Founder’s success secrets

Founding one of the world’s fastest growing travel websites, Luxury Escapes, Adam Schwab is an award winning entrepreneur with over 15 year’s experience in business and journalism. His passion for travel combined with knowledge of business allowed him to build one of Australia’s most profitable e-commerce companies in just five years without any external funding. With offices already… Continue reading Luxury Escapes Founder’s success secrets

How Kylie Jenner changed the FRANKII SWIM brand

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these… Continue reading How Kylie Jenner changed the FRANKII SWIM brand